SPONSORED PRODUCT Acoustic scores real-time purchase intent, so casual browsers and customers who are ready to buy stop looking the same to you. Layer product interest on top, confirm the reach, and ...

In the creative industry (think marketing, advertising, branding, and PR agencies, among others), two key roles often shape the outcome of a project: the account manager and the project manager.

If you want to learn how to develop new revenue generating customer relationships, check out the strategic Nike+ iPod alliance. Mark Parker phoned Steve Jobs with an idea designed to eliminate the ...

The countdown is officially on to B2B Forum this November 2–4 in Boston! There's still time to get your magic ticket to experience over 60 sessions and workshops to get your 2027 marketing plan into ...

So, you want to find out how forecasting is done. This is a good place to start. In this guide you will see there are four general categories of forecasting models. These are the categories that ...

Most marketers believe younger consumers have a positive perception of AI-generated ads—but most younger consumers don't actually feel that way, according to recent research from IAB. The report was ...

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Customer behaviors around the world are changing. Fast. For businesses, the risk in not keeping up is all too real. The companies that really "get" their customers, like Apple and Amazon, are setting ...

Marketing Management - Most US marketers are relatively optimistic about the current macroeconomic environment and expect ...

Marketers say a wide range of data-related activities now take up their time, including collecting, analyzing, and visualizing data, according to recent research from Funnel. The report was based on ...

When Parker Pen marketed a ballpoint pen in Mexico, its ads were supposed to say, “It won't leak in your pocket and embarrass you.” However, the company mistakenly thought the Spanish word “embarazar” ...

Just over half of people globally say artificial intelligence has more benefits than drawbacks, and attitudes varying widely among countries and demographics, according to recent research from Ipsos.